Posts Tagged ‘webinar’
By: Glenn Haertel
August 5, 2010 | No Comments
So you’re about to jump on board with Local Marketing, but you may still have some concerns. In our June 24 webinar, “How to Execute a Successful Local Marketing Campaign,” CKE’s Brad Haley and Synq’s Doug Fergusson talked about best practices that would help ensure any company’s success.
In the first audio clip from our webinar, Doug touches on planning, technology, funding and education:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
In this second clip, Brad talks about the creative process, analyzing results and having an effective production and distribution partner:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tell us what success you’ve had with Local Marketing. We’d like to hear from you.
Permalink | Tags: (Brad Haley, CKE, Local Marketing, QSR, webinar)Add Comments | View Comments (0)
By: Glenn Haertel
July 28, 2010 | No Comments
In our June 24 webinar “How to Execute a Successful Local Marketing Campaign,” we discovered that viewers had several questions concerning campaign development. In my post today, I’m including audio clips from CKE’s Brad Haley that feature his thoughts on how long a Local Marketing campaign should last.
Listen here:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
In this second audio clip from the webinar, Brad answers the question, “What are the top, low-cost LRM tactics that all franchisees should execute?”
Listen here:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tell us about your favorite, low-cost LRM initiatives.
Permalink | Tags: (Brad Haley, Local Marketing, local marketing campaigns, localization, QSR, QSR magazine, webinar)Add Comments | View Comments (0)
By: Glenn Haertel
July 16, 2010 | No Comments
As we continue our dialog and recap of key topics covered during our June 24 webinar, “How to Execute a Successful Local Marketing Campaign,” we will be highlighting several viewer questions specific to marketing operations. In this first audio clip, CKE’s Brad Haley answers questions about how to motivate franchisees to do local restaurant marketing and how best to communicate to franchisees.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
In this second audio clip, Brad addresses dealing with the differences of market size and localization. Will an LRM campaign that worked in a large city also work in a small community? And in smaller communities, how do you set yourself apart from the competition?
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tell us what you think. We’d like to hear from you on these issues.
Permalink | Tags: (Brad Haley, franchisees, Local Marketing, localization, QSR, webinar)Add Comments | View Comments (0)
By: Mike Snyder
July 13, 2010 | No Comments
If you didn’t catch our live webinar on June 24, I hope you’ve had the chance to watch the replay of, “How to Execute a Successful Local Marketing Campaign.” CKE Restaurant’s Brad Haley and Synq’s Doug Fergusson discussed the relevancy of Local Marketing and how it is changing the way the QSR industry interacts with its audiences.
If you don’t have time to watch the webinar in its entirety, be sure to read the Twitter stream transcript of the webinar or read our blog where we’ve been posting audio clips from the event. If you have questions of your own, please comment on our Executing Innovation blog as we continue the conversation.
Permalink | Tags: (Brad Haley, CKE, Local Marketing, QSR, QSR magazine, webinar)Add Comments | View Comments (0)
By: Glenn Haertel
July 9, 2010 | No Comments
Local Restaurant Marketing can present challenges. For example, how do you ensure hundreds or even thousands of restaurants will comply with brand identity or legal standards? In this installment of our webinar series, CKE’s Brad Haley discusses how his company has overcome such hurdles. (Listen below.)
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Technology plays a big part in helping companies execute Local Marketing. Here, Synq’s Doug Fergusson talks about how the company’s marketing portal, Promonet, allows companies to seamlessly execute campaigns that are consistent with brand guidelines. (Listen below.)
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
You can watch the replay of our June 24 webinar, “How to Execute a Successful Marketing Campaign” here.
We want to hear from you! What challenges have you had with your Local Marketing efforts? How did you overcome them?
Permalink | Tags: (Local Marketing, local marketing campaigns, QSR, QSR magazine, webinar)Add Comments | View Comments (0)
By: Glenn Haertel
July 6, 2010 | No Comments
In Local Marketing, it’s critical to analyze data to ensure your targeting is appropriate for individual markets. In our June 24 webinar, “How to Execute a Successful Local Marketing Campaign,” CKE’s Brad Haley provided some insight into how his company measures success. You can listen to his audio clip from the webinar here:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Just as important is having the elements in place to properly execute LRM campaigns. Synq’s Doug Fergusson covered three critical areas:
- A data-driven workflow
- Integration of production, fulfillment and distribution
- A technology platform that serves as primary interface to restaurant managers and franchisees
You can listen to Doug go into more detail on these points in this audio clip:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Watch the webinar on-demand in its entirety here.
How do you measure LRM success? Do you have questions about executing LRM campaigns? Leave a comment here, and we’ll be happy to respond.
Permalink | Tags: (local marketing campaigns, local marketing technology, QSR, QSR magazine, webinar)Add Comments | View Comments (0)
By: Glenn Haertel
July 2, 2010 | No Comments
For those of you who may have missed our June 24 webinar “How to Execute a Successful Local Marketing Campaign,” we’ve posted two more audio clips from the event.
In the first clip, Doug discusses why many companies who have been slow to adopt Local Marketing should now move forward. (listen below)
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
In the next clip, Brad explains how CKE has been able to maintain a unified message across multiple brands. (listen below)
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
You can watch the webinar on-demand in it’s entirety here.
Be sure to let us know your thoughts on these clips– also, if you have a question for Brad or Doug, please feel free to post it here in the comments. We’re eager to hear from you.
Permalink | Tags: (Local Marketing, local marketing campaigns, QSR, QSR magazine, webinar)Add Comments | View Comments (0)
By: Glenn Haertel
June 28, 2010 | No Comments
The Synq Solutions and QSR magazine-sponsored webinar, “How to Execute a Successful Local Marketing Campaign,” on June 24 was a big success, with more than 880 registrants from the QSR, fast casual and retail industries. CKE’s Brad Haley and Synq’s Doug Fergusson touched on all aspects of Local Marketing, including best practices, challenges, technology, strategy and franchisees.
Over the next few weeks, we’ll be posting questions from the webinar on our blog. We’re starting this new series with two sound clips from the event:
- Brad Haley: How has CKE successfully integrated local marketing into its overall marketing strategy efforts? (listen below)
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Be sure to check back often as we update this series. If you’d like to submit your own questions, email us at localmarketing@synqsolutions.com.
And don’t miss these Local Marketing resources:
We’d like to hear from you about your Local Marketing efforts. What challenges do you face? What successes have you experienced?
Permalink | Tags: (Local Marketing, local marketing campaign, QSR, QSR magazine, webinar)Add Comments | View Comments (0)
By: Glenn Haertel
June 23, 2010 | No Comments
I’d like to issue a reminder to all of you about the webinar we’re sponsoring tomorrow along with QSR Magazine. As of today, we have over 650 registrants, which is a strong testament to the fact that Local Marketing is a topic quite worthy of attention and conversation.
The webinar begins at 2pm EST tomorrow (6/24/10), and you can still register here. Be sure to submit any questions or topics you’d like to hear our panel cover when you register. Additionally, don’t miss our live Twitter stream coverage of the event by following the hashtag #synqwbnr on our Synq Solutions Twitter page.
After the webinar, we’ll post a summary of the event on our blog along with the live Twitter stream transcript.
Please let me know if you have any questions about the event– we look forward to your participation tomorrow!
Permalink | Tags: (Local Marketing, QSR, QSR magazine, webinar)Add Comments | View Comments (0)
By: Mike Snyder
June 11, 2010 | No Comments
Brad Haley, CKE (left); Doug Fergusson, Synq Solutions (right)
June is an exciting month for Synq Solutions as we partner with QSR Magazine to host a webinar regarding the successful execution of Local Marketing campaigns. The webinar takes place on June 24th, 2010 from 2-3 p.m. ET, and will feature Brad Haley of CKE Restaurants, Inc. and Doug Fergusson of Synq Solutions.
In the past, many companies have been slow to adopt local marketing: however, CKE is a prime example of a brand that has successfully integrated local marketing into its overall marketing strategy, while maintaining its identity across multiple brands.
A little background on Brad Haley: Brad has been the Executive Vice President of Marketing for Hardee’s since September of 2000 and took on the additional role of marketing for Carl’s Jr. in 2004. His responsibilities include brand positioning, advertising, product development, merchandising, sales analysis, marketing research, publicity, pricing and promotions.
Our webinar is a prime opportunity for you to submit questions related to Local Marketing execution. With two weeks still remaining before the event, we have nearly 500 registrants and hope that you are one of them.
This month we’ll also highlight our recent whitepaper on Local Marketing, discuss innovations in our profiling services, and post follow-up coverage of the webinar.
If you haven’t had an opportunity to do so, you can register for our ‘How To Execute a Local Marketing Campaign’ webinar here.
Permalink | Tags: (Brad Haley, CKE, Local Marketing, QSR, webinar)Add Comments | View Comments (0)
By: Glenn Haertel
May 17, 2010 | No Comments
If you’ve ever considered local marketing for your brand or wondered how to better leverage the LRM campaigns you are doing, you won’t want to miss our free webinar: How to Execute a Successful Local Marketing Campaign. Registration is now open at qsrmagazine.com/webinars.
Sponsored by Synq and QSR magazine, this webinar will feature Brad Haley, EVP, Marketing CKE Restaurants, Inc. (Carl’s Jr. and Hardee’s) and Synq’s Doug Fergusson, EVP, Solutions. Brad has successfully deployed Local Marketing tactics to enable his brands to compete more effectively in this very competitive marketplace, while maintaining CKE’s brand standards and messaging guidelines. He’ll reveal best practices, challenges and solutions. Doug will add his experiences working with multiple brands and explain how technology helps streamline this process and makes it easier than ever to execute.
We hope you’ll join us on Thursday, June 24 at 2 – 3 p.m. EDT for what’s sure to be an informative and engaging event! And if you have questions or topics you’d like our panelists to address, let us know by commenting on our blog.
Permalink | Tags: (Brad Haley, Carl's Jr., CKE, Doug Fergusson, Hardees, Local Marketing, QSR, QSR magazine, register, webinar)Add Comments | View Comments (0)
Loading ...