Bojangles’ is a prime example of a brand and client who takes full advantage of our synergy of services methodology. We produce and distribute their marketing materials and training collateral, and handle all their system wide promotional material.

One component of our synergistic value for Bojangles is in a promotional capacity. The brand features approximately 12 promotions a year, in which the distribution list for the franchisees is pulled from the location database. A promotional solicitation form goes out to each franchisee giving them an opportunity to elect optional marketing elements specific to their location. Synq then compiles the orders to insure that every location receives exactly what they requested.

In April, we’ll be focusing on supporting Bojangles with a project that entails revamping the layout of their menu board panels. Panels will be reconstructed to reflect a multi-tier pricing and product feature structure for corporate and franchise stores.

Our system leverages intelligent profiling of all of these components and supports system changes and upgrades.  Additionally, our synergy of services supports the slightest variance in data; for example, different stores may feature different beverages, and certain locations call for specific signage. Our sophisticated system is able to track and record this variable data from store to store.

Bojangles is also well known for its support of MDA, a voluntary national health organization that works to defeat 43 different neuromuscular diseases. With supporters like Bojangles, MDA is able to provide no-cost services, such as medical visits, help with the purchase of wheelchairs, leg braces, support groups, flu shots and summer camps. The yearly Bojangles golf classic raises funds for MDA—and we support the brand by providing all of the golf tournament signage pieces.

Supporting our clients in every way possible epitomizes our synergy of services methodology. Our one-stop-shop capabilities, along with our level of experience enable us to provide the highest level of support.