As sustainability becomes a more prevalent concern in the operations of organizations, companies are constantly looking for ways to reduce their consumption of resources. Businesses take different approaches to achieving this goal. Some companies look for ways to reduce the size of their packaging or to reduce their consumption of fossil fuels. Others, however, seek to reduce or eliminate their waste.
While digital on-demand printing does not solve the world’s resource problem, it does allow companies to reduce the economic and environmental burden of over production for their campaign execution. Print production methods such as offset, screen, rotogravure and flexography require large production runs to offset the cost of setup and to maintain print consistency. To reduce the need to reprint, companies authorize 5% to 10% overruns to account for the loss and damage of items during the execution of a marketing campaign. Digital on-demand printing, however, allows companies to print exactly what is needed and to economically replace single items with consistent print quality when necessary. Thus, there is no excess consumption of resources to produce items and there are no excess materials to dispose of in the landfills.
Let me know how your company is reducing its consumption.
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