Last week I was reading the print version of Nation’s Restaurant News, and I came upon an article that I found particularly interesting and relevant to the subject material we generate here on our Executing Innovation Blog.

The author, Graciela Eleta conveyed some remarkable statistics regarding the 25 to 34-year old Hispanic market—over the next 5 years this age range is expected to grow 13.5%.  Compare this to the non-Hispanic market, which is expected to increase a mere 0.5%, and you can see the significance of the statistic.

Eleta went on to say that this demographic will contribute to 89% of the total US population growth, and that by 2015, one of every four adults will be Hispanic.

Eleta’s article resonated with me because it ties closely into our strong belief in the importance of local marketing and intelligent profiling. With hard-hitting numbers like these, it simply doesn’t make sense for brands and operators to approach marketing in a generic fashion. To do so would be missing a prime opportunity to reach this demographic.

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What are your thoughts on these statistics? Are you reaching out to the Hispanic demographic with your marketing?