| Krystal re-launched the Freeze this week just in time for summer. Our Print Solutions Group enjoyed collaborating with Krystal’s agency of record, The Johnson Group, to produce bold POP that showcases their frozen drink with 8 fun flavors. Krystal approached The Johnson Group and Synq Solutions to create a campaign beyond traditional window clings or presell menu boards.
Two prototypes were produced and tested: |
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| A colorful die cut shroud in the shape of a Krystal Freeze covered drive-thru presell boards. Customers entering the drive-thru can’t help but notice the large bright Freeze. The Freeze Flavor Finder stands 4 feet tall and asks in-store customers to spin a brightly-colored wheel to find their Freeze flavor. |
| We tested the items’ influence on buying behaviors for one week in participating stores in Atlanta and Chattanooga. The results were immediately positive; these locations experienced a notable sales bump. After testing, we produced the items for participating Krystal locations across the system.
It was a pleasure to collaborate with The Johnson Group on such a successful effort. Have you seen the new Freeze campaign? What’s your favorite flavor? |
Posts Tagged ‘marketing execution’
A Bold Take on Krystal Freeze
Announcement: Synq Solutions to Partner with Krystal
I’m excited to announce that we’re now providing our full spectrum of services to The Krystal Company, the oldest quick service restaurant in the South, and a cultural icon. Krystal is known for its innovative menu, small, square hamburgers, late-night hours and made-to-order breakfasts.
Krystal chose us to handle their marketing execution in order to ensure efficiency and accuracy in the delivery of the appropriate POP to each one of their restaurants. Their primary goals were to streamline their POP execution process, service individual location preferences, and provide a seamless process for their restaurant operators.
We’re looking forward to meeting Krystal’s needs by offering them superior customer support, sharing our innovative practices, and lending our knowledge and experience in the QSR industry.
More Focus on Trends in May
Having recently returned from the Restaurant Leadership Conference in Scottsdale, Arizona, we’re inspired to keep the dialogue going about trends in the restaurant industry. We’ll be talking about the issues that came out of the RLC conference and what we found of particular interest. We’re also looking ahead to our local marketing webinar on June 24. Our free webinar will feature Brad Haley, EVP, Marketing CKE Restaurants, Inc. discussing how Hardee’s and Carl’s Jr. have successfully leveraged local marketing, while maintaining a unified CKE message.
Lastly, we are sponsoring the 7th annual Dine America executive conference in Atlanta on September 12-14. This is a must-attend event that always raises the most critical issues facing QSR and Fast Casual restaurants, while sharing innovative ideas and solutions.
Tell us what trends are most impacting your business and join our discussions.
A ‘New America’ Calls For New Messaging
As I read through a recent issue of Nation’s Restaurant News, I came across an article titled ‘Feeding the Needs of a New America‘. It discussed the upcoming US census and the data points that were likely to be revealed. The concept that the ‘average American’ has ceased to exist (from a marketing perspective) was pervasive throughout the article. In essence, our population has become so diverse that we’re unable to pinpoint a universal set of traits or behaviors that are applicable across the country. Thus, we can no longer send the same message to everyone. While this isn’t exactly a new concept, it looks as though we’ll now have the hard data to support it. The changing population centers, current economic conditions, demographics, and tastes are all impacting how we make decisions. So– what are we to do? The answer seems simple enough: alter your products and messaging to speak directly to the tastes and preferences of the respective local market. Ideally, marketing and messaging should be store-specific– the execution, however, is not that simple. You can read more on this subject in our local marketing series.
I’m curious: what are your thoughts on these findings? And– how are you keeping up with the ever-changing market?
Here’s to a Great 2010
Greetings!
With a new year well under way, it is the perfect time to reflect on what was a remarkable 2009 and look forward to an even better 2010.
Last year was proof that the marketing execution needs of the QSR, fast casual and retail market place are unique. Some of these requirements might seem simple on the surface, but if you put them all together and then spread them across your entire system, things can get pretty complicated. That’s where we come in. You’ve got multiple menu board systems and sizes – no problem! You’ve got varying price points by market, by franchisee, even by individual location – been there, done that! You’ve got caloric disclosure requirements varying by jurisdiction – Synq’s got you covered. You’ve got all of the above, plus you’re changing your menu, rolling out a complete new pricing structure and you want it changed out overnight – BRING IT ON!
We are also champions of Local Marketing, and we will help you take it from the concept hatched at your agency or in your board room to a completely integrated campaign at your locations. Let us work with you to apply the best practices that can only come from someone focused on this market. At Synq, we eat, breathe and sleep this stuff.
That is why in 2009 we were able to add 7 new major QSR, retail and fast casual brands representing over 12,000 individual locations to our already impressive list of customers. We are extremely flattered and humbled by the trust they have shown in us, and we will serve them with the same dedication as we do all of the 50,000 plus locations we currently serve.
In 2010 we will continue to be your industry partner, focusing on the issues that matter most to you. Beyond print, fulfillment and technology, we will focus on innovative solutions for the QSR, fast casual and retail markets that make your job easier, save time and reduce costs.
Here’s to a great 2010.
Mike
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