As the experts at in-store promotional marketing materials, we support the in-store signage needs for over 50,000 restaurants, including top brands such as Qdoba, Hardee’s, Jamba Juice, Burger King and more. With an industry-leading suite of services, we deliver the right elements to the right location, on time and at the lowest cost.

We understand the fast-paced and responsive needs of restaurant marketing, as well as each restaurant location’s unique needs for customized print fulfillment. Our Intelligent Profiling system ensures that each restaurant receives a unique kit tailored to its physical layout, product mix, local attributes, and zoning ordinances. Thus, only the required quantities and sizes of POP elements are produced, kitted, and distributed. Because we’re experts in efficiency, our clients reap tremendous savings in both time and costs, including up to 30% on shipping alone.

If you’re attending this year’s conference, I would be honored to meet with you to discuss how Synq Solutions can serve your brand. Find us at booth #22 as you enter the conference area from the resort lobby.

Attendees, which presentations are you most interested in seeing? Let us know in the comments below.

If you’ve been keeping up with our blog, you’ve seen several videos about Intelligent Profiling, as well as posts exploring how it relates to recent industry news.

If you’re unfamiliar with the concept, we define Intelligent Profiling as a methodology that combines technology, data organization, data collection, and operational processes into a unified workflow for more effective marketing promotion execution. The white paper gives a detailed explanation of these four categories that distinguish Intelligent Profiling from other fulfillment providers’ generic data collection process.

We often hear that one of the most daunting components of location profiling is collecting and organizing store data. In the white paper, we explain how our approach streamlines the data collection process and allows for ever-changing data to be used effectively. We use real-world examples to show how this approach may apply to your business, including a case study that explores how Qdoba successfully used Intelligent Profiling to roll out two new menu promotions with varying options, price points, and caloric information.

In addition to relieving stress over data collection and organization, we walk through the process behind integrating the profile database engine with operational workflows. This integration is a critical component of Intelligent Profiling, and the secret behind our ability to save clients up to 22% on the cost of production and fulfillment.

The following chart illustrates how the integration of Intelligent Profiling components results in unique kits of marketing materials for individual restaurant or retail locations:

Cost savings aren’t the only benefit of Intelligent Profiling, but rather the icing on the cake. Sherri Reed from The Johnson Group, Agency of Record for The Krystal Company, sums up her experience of Intelligent Profiling’s varied benefits:

“Having over 380 locations with individual needs can be difficult to manage; however, by using Synq’s Intelligent Profiling technology, I am able to identify the individual needs of every location. This system helps me manage the cost of POP to help plan individualized marketing materials when launching products, supplies accurate detail reports for shipping and accounting needs, as well as allows me to localize my marketing efforts with custom messages for individual locations. This system is honestly like having all the data at my fingertips every day.”

I invite you to click here to download the full white paper. If you have thoughts or questions about Intelligent Profiling, I welcome you to leave them in the comments section below.

One component of our synergistic value for Bojangles is in a promotional capacity. The brand features approximately 12 promotions a year, in which the distribution list for the franchisees is pulled from the location database. A promotional solicitation form goes out to each franchisee giving them an opportunity to elect optional marketing elements specific to their location. Synq then compiles the orders to insure that every location receives exactly what they requested.

In April, we’ll be focusing on supporting Bojangles with a project that entails revamping the layout of their menu board panels. Panels will be reconstructed to reflect a multi-tier pricing and product feature structure for corporate and franchise stores.

Our system leverages intelligent profiling of all of these components and supports system changes and upgrades.  Additionally, our synergy of services supports the slightest variance in data; for example, different stores may feature different beverages, and certain locations call for specific signage. Our sophisticated system is able to track and record this variable data from store to store.

Bojangles is also well known for its support of MDA, a voluntary national health organization that works to defeat 43 different neuromuscular diseases. With supporters like Bojangles, MDA is able to provide no-cost services, such as medical visits, help with the purchase of wheelchairs, leg braces, support groups, flu shots and summer camps. The yearly Bojangles golf classic raises funds for MDA—and we support the brand by providing all of the golf tournament signage pieces.

Supporting our clients in every way possible epitomizes our synergy of services methodology. Our one-stop-shop capabilities, along with our level of experience enable us to provide the highest level of support.

Many stores make the mistake of considering on-site marketing as a secondary focus, when in reality it should serve as a primary consideration. The author points out that in-store marketing tactics are the “last opportunity to influence a sale,” and that without it, product sales can rapidly decline.

The article also quoted a source and pointed out the importance of specific customization for each individual location—or as we refer to it: Local Marketing. As we’ve mentioned many times in past blog posts and videos, intelligent profiling and local marketing tactics can enable restaurants to speak to the local tastes and preferences of their unique clientele, while insuring that locations get materials they can actually use. Doing this correctly drives revenue, significantly reduces waste, and saves restaurants over 20% in costs.

Strategic placement of POP marketing coupled with thoughtful customization of messaging and materials catering to factors such as demographics, language, and local ordinances delivers a powerful punch—this article certainly validates this statement.

With our current focus on location profiling, this article was very timely. You can read it in its entirety here.

What are your thoughts on in-store POP marketing? Please feel free to share your experiences and feedback here in the comments.

The author, Graciela Eleta conveyed some remarkable statistics regarding the 25 to 34-year old Hispanic market—over the next 5 years this age range is expected to grow 13.5%.  Compare this to the non-Hispanic market, which is expected to increase a mere 0.5%, and you can see the significance of the statistic.

Eleta went on to say that this demographic will contribute to 89% of the total US population growth, and that by 2015, one of every four adults will be Hispanic.

Eleta’s article resonated with me because it ties closely into our strong belief in the importance of local marketing and intelligent profiling. With hard-hitting numbers like these, it simply doesn’t make sense for brands and operators to approach marketing in a generic fashion. To do so would be missing a prime opportunity to reach this demographic.

To read this article in it’s entirety, you must have a subscription to the print version of Nation’s Restaurant News. If you’re interested in subscribing, you can do so here.

What are your thoughts on these statistics? Are you reaching out to the Hispanic demographic with your marketing?