Posts Tagged ‘Hardees’

Do You Have What It Takes For Local Marketing?

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By: Glenn Haertel
May 17, 2010 | No Comments

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If you’ve ever considered local marketing for your brand or wondered how to better leverage the LRM campaigns you are doing, you won’t want to miss our free webinar: How to Execute a Successful Local Marketing Campaign. Registration is now open at qsrmagazine.com/webinars.

Sponsored by Synq and QSR magazine, this webinar will feature Brad Haley, EVP, Marketing CKE Restaurants, Inc. (Carl’s Jr. and Hardee’s) and Synq’s Doug Fergusson, EVP, Solutions.  Brad has successfully deployed Local Marketing tactics to enable his brands to compete more effectively in this very competitive marketplace, while maintaining CKE’s brand standards and messaging guidelines. He’ll reveal best practices, challenges and solutions. Doug will add his experiences working with multiple brands and explain how technology helps streamline this process and makes it easier than ever to execute.

We hope you’ll join us on Thursday, June 24 at 2 – 3 p.m. EDT for what’s sure to be an informative and engaging event!  And if you have questions or topics you’d like our panelists to address, let us know by commenting on our blog.

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More Focus on Trends in May

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By: Mike Snyder
May 4, 2010 | No Comments

Having recently returned from the Restaurant Leadership Conference in Scottsdale, Arizona, we’re inspired to keep the dialogue going about trends in the restaurant industry. We’ll be talking about the issues that came out of the RLC conference and what we found of particular interest.  We’re also looking ahead to our local marketing webinar on June 24. Our free webinar will feature Brad Haley, EVP, Marketing CKE Restaurants, Inc. discussing how Hardee’s and Carl’s Jr. have successfully leveraged local marketing, while maintaining a unified CKE message.

Lastly, we are sponsoring the 7th annual Dine America executive conference in Atlanta on September 12-14. This is a must-attend event that always raises the most critical issues facing QSR and Fast Casual restaurants, while sharing innovative ideas and solutions.

Tell us what trends are most impacting your business and join our discussions.

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In-Store Local Marketing: CKE Case Study

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By: Simon Meachin
February 17, 2010 | No Comments

I’m proud to say that we’ve partnered with CKE brands for more than ten years now as their in-store marketing execution provider. What’s great about this partnership is that it truly illustrates the power of a one-stop shop approach for printing, fulfillment, shipping and technology solutions to reduce costs and increase efficiencies. We’ve published a two-part case study on CKE brands titled “Synq Solutions Provides Series of Innovative Solutions to Hardee’s® and other CKE brands”. The study focuses on Hardees in particular, and reveals how ‘intelligent profiling’ enabled them to reduce their inventory costs by 18%. We hope that our study provides you with some insight as to how your business can execute its marketing campaigns more efficiently.

As always, we invite you to post comments or questions and share your thoughts on the subject.

If you liked this post, you may want to take a look at Doug’s blog post on Local Marketing Profiling.

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