Posts Tagged ‘fulfillment’

Synq Solutions Partners with Krystal

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By: Glenn Haertel
August 23, 2011 | No Comments

Screen shot 2011-08-23 at 9.43.02 AMWe’re happy to announce that Synq Solutions is officially handling the marketing execution for Krystal, the quick service restaurant chain known for their variety of “nothin’ like it” menu items (including the unique, small-sized Krystal burgers) and great customer value.

Krystal chose us to handle their print and fulfillment processes with a few key goals in mind: to ensure efficient and accurate delivery of materials to each of their restaurant locations, and to streamline their POP execution process to service individual store preferences.

With the upcoming  launch of our Promonet on-line ordering system and local marketing tool, we’ll benefit the entire Krystal brand. Our Promonet system is a web based solution that empowers operators to execute their own local marketing campaigns, as well as view, order and track replenishment of items following promotional events. Promonet is an invaluable tool as it saves time and ensures consistent and prompt delivery of new materials.

We’re proud to be working with Krystal—a southern icon—on streamlining their POP Execution and Local Marketing, and we look forward to contributing to their dynamic brand.

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Intelligent Profiling: Integrating Data with Production and Fulfillment

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By: Doug Fergusson
December 7, 2010 | No Comments

As we continue our series on Intelligent Profiling, I invite you to listen to Glenn Haertel, EVP of Sales and Marketing, explain what makes Synq Solutions’ Intelligent Profiling unique. He articulates how profiling data is integrated into every step of the work flow, resulting in substantial cost savings for clients– typically between 10% and 20%.

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Synergy of Services

synergy-of-services

By: Glenn Haertel
March 15, 2010 | 1 Comment

Even the most creative in-store promotion won’t be successful unless it’s executed properly – and that means it’s quickly delivered to the right place, in the right quantities and in perfect condition. This seems simple enough, but large QSRs and retailers who have thousands of locations, that are all unique in some way, understand the complexity of this task. The critical components of execution — print, fulfillment and shipping – must work together in what I like to call a “synergy of services.”

Throughout the month, we will be examining the issues around “synergy of services,” and how it can lead to greater efficiencies, reduced costs and more time to focus on your core business. We’ll be hearing from industry experts about best practices and innovative solutions that can help your business grow. So join the discussion. We want to hear from you!

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Here’s to a Great 2010

heres-to-a-great-2010

By: Mike Snyder
January 28, 2010 | No Comments

Greetings!

With a new year well under way, it is the perfect time to reflect on what was a remarkable 2009 and look forward to an even better 2010.

Last year was proof that the marketing execution needs of the QSR, fast casual and retail market place are unique. Some of these requirements might seem simple on the surface, but if you put them all together and then spread them across your entire system, things can get pretty complicated. That’s where we come in. You’ve got multiple menu board systems and sizes – no problem! You’ve got varying price points by market, by franchisee, even by individual location – been there, done that! You’ve got caloric disclosure requirements varying by jurisdiction – Synq’s got you covered. You’ve got all of the above, plus you’re changing your menu, rolling out a complete new pricing structure and you want it changed out overnight – BRING IT ON!

We are also champions of Local Marketing, and we will help you take it from the concept hatched at your agency or in your board room to a completely integrated campaign at your locations. Let us work with you to apply the best practices that can only come from someone focused on this market. At Synq, we eat, breathe and sleep this stuff.

That is why in 2009 we were able to add 7 new major QSR, retail and fast casual brands representing over 12,000 individual locations to our already impressive list of customers. We are extremely flattered and humbled by the trust they have shown in us, and we will serve them with the same dedication as we do all of the 50,000 plus locations we currently serve.

In 2010 we will continue to be your industry partner, focusing on the issues that matter most to you. Beyond print, fulfillment and technology, we will focus on innovative solutions for the QSR, fast casual and retail markets that make your job easier, save time and reduce costs.

Here’s to a great 2010.

Mike

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Local Marketing – Execution

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By: Doug Fergusson
January 19, 2010 | 1 Comment

This is the final post in my Local Marketing series. I’d like to wrap things up with a few words on Execution.

In practice, I have found that many retailers and QSRs have struggled with their Local Marketing efforts because they lack the technology and workflow approach that brings together all the components needed for a successful program. These components include:

• A technology platform that is accessible to local managers and franchisees
• A process that allows field personnel to quickly and easily order store-specific marketing elements
• Marketing elements that are designed in a modular fashion and can be customized
• A print production and fulfillment provider that has a cost-effective, efficient workflow
• A funding model that takes the burden off field personnel
• Users that are educated on how and when to use local marketing tools

If any of these execution components are missing, the program’s effectiveness will be impacted. I have watched a number of well-intentioned retailers and QSRs spend a lot of time and money putting some, but not all, of the pieces in place only to find that their efforts have yielded few results. If the program is not adopted by store managers, franchisees or field marketers because the delivery system is difficult to use or doesn’t address their needs, it’s a failure of the program execution rather than a failure of Local Marketing.

Remember, an effective implementation requires planning, the right tools and an ongoing commitment to a marketing process.

Local Marketing is such an exciting topic, and I encourage you to continue the conversation. Send me your questions or comments to blog@synqsolutions.com, and I’ll post them.

Good luck with your next Local Marketing campaign!

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