Posts Tagged ‘franchisee’

CFA Meets with Political Leaders to Discuss Small Business Issues

cfa-meets-with-political-leaders-to-discuss-small-business-issues

CFA.v3I recently attended the CFA (Coalition of Franchisee Associations) Forum on Capitol Hill. Several of our client franchisee associations are members of this coalition, and we attended the event to demonstrate our full support. While in Washington, we packed in meetings with congressional members of the Financial Services, Energy and Commerce, and Budget and Ways and Means committees to speak on issues of the new Health Care legislation, the Credit Card Interchange Fee legislation, the Employee Free Choice Act and Climate Policy.

It was a very educational experience to see how things really operate on Capitol Hill. Hopefully the efforts of the CFA will enable our clients and the rest of small businesses to operate without legislative burdens that threaten their livelihood.

For more information on the CFA efforts, visit www.thecfainc.com.

Here’s to a Great 2010

heres-to-a-great-2010

Greetings!

With a new year well under way, it is the perfect time to reflect on what was a remarkable 2009 and look forward to an even better 2010.

Last year was proof that the marketing execution needs of the QSR, fast casual and retail market place are unique. Some of these requirements might seem simple on the surface, but if you put them all together and then spread them across your entire system, things can get pretty complicated. That’s where we come in. You’ve got multiple menu board systems and sizes – no problem! You’ve got varying price points by market, by franchisee, even by individual location – been there, done that! You’ve got caloric disclosure requirements varying by jurisdiction – Synq’s got you covered. You’ve got all of the above, plus you’re changing your menu, rolling out a complete new pricing structure and you want it changed out overnight – BRING IT ON!

We are also champions of Local Marketing, and we will help you take it from the concept hatched at your agency or in your board room to a completely integrated campaign at your locations. Let us work with you to apply the best practices that can only come from someone focused on this market. At Synq, we eat, breathe and sleep this stuff.

That is why in 2009 we were able to add 7 new major QSR, retail and fast casual brands representing over 12,000 individual locations to our already impressive list of customers. We are extremely flattered and humbled by the trust they have shown in us, and we will serve them with the same dedication as we do all of the 50,000 plus locations we currently serve.

In 2010 we will continue to be your industry partner, focusing on the issues that matter most to you. Beyond print, fulfillment and technology, we will focus on innovative solutions for the QSR, fast casual and retail markets that make your job easier, save time and reduce costs.

Here’s to a great 2010.

Mike