Posts Tagged ‘Brad Haley’

Local Marketing Webinar Series, Part 7

local-marketing-webinar-series-part-7

By: Glenn Haertel
August 5, 2010 | No Comments

So you’re about to jump on board with Local Marketing, but you may still have some concerns. In our June 24 webinar, “How to Execute a Successful Local Marketing Campaign,” CKE’s Brad Haley and Synq’s Doug Fergusson talked about best practices that would help ensure any company’s success.

In the first audio clip from our webinar, Doug touches on planning, technology, funding and education:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

In this second clip, Brad talks about the creative process, analyzing results and having an effective production and distribution partner:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Tell us what success you’ve had with Local Marketing. We’d like to hear from you.

Permalink | Tags: (, , , , )Add Comments | View Comments (0)

Local Marketing Webinar Series, Part 6

local-marketing-webinar-series-part-6

By: Glenn Haertel
July 28, 2010 | No Comments

In our June 24 webinar “How to Execute a Successful Local Marketing Campaign,” we discovered that viewers had several questions concerning campaign development. In my post today, I’m including audio clips from CKE’s Brad Haley that feature his thoughts on how long a Local Marketing campaign should last.

Listen here:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

In this second audio clip from the webinar, Brad answers the question, “What are the top, low-cost LRM tactics that all franchisees should execute?”

Listen here:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Tell us about your favorite, low-cost LRM initiatives.

Permalink | Tags: (, , , , , , )Add Comments | View Comments (0)

Local Marketing Webinar Series, Part 5

local-marketing-webinar-series-part-5

By: Glenn Haertel
July 16, 2010 | No Comments

As we continue our dialog and recap of key topics covered during our June 24 webinar, “How to Execute a Successful Local Marketing Campaign,” we will be highlighting several viewer questions specific to marketing operations. In this first audio clip, CKE’s Brad Haley answers questions about how to motivate franchisees to do local restaurant marketing and how best to communicate to franchisees.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

In this second audio clip, Brad addresses dealing with the differences of market size and localization. Will an LRM campaign that worked in a large city also work in a small community? And in smaller communities, how do you set yourself apart from the competition?

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Tell us what you think. We’d like to hear from you on these issues.

Permalink | Tags: (, , , , , )Add Comments | View Comments (0)

What Local Marketing Can Do For You

what-local-marketing-can-do-for-you

By: Mike Snyder
July 13, 2010 | No Comments

If you didn’t catch our live webinar on June 24, I hope you’ve had the chance to watch the replay of, “How to Execute a Successful Local Marketing Campaign.” CKE Restaurant’s Brad Haley and Synq’s Doug Fergusson discussed the relevancy of Local Marketing and how it is changing the way the QSR industry interacts with its audiences.

If you don’t have time to watch the webinar in its entirety, be sure to read the Twitter stream transcript of the webinar or read our blog where we’ve been posting audio clips from the event. If you have questions of your own, please comment on our Executing Innovation blog as we continue the conversation.

Permalink | Tags: (, , , , , )Add Comments | View Comments (0)

Focus on Local Marketing in June

focus-on-local-marketing-in-june

By: Mike Snyder
June 11, 2010 | No Comments

HaleyBrad_Fergusson

Brad Haley, CKE (left); Doug Fergusson, Synq Solutions (right)

June is an exciting month for Synq Solutions as we partner with QSR Magazine to host a webinar regarding the successful execution of Local Marketing campaigns. The webinar takes place on June 24th, 2010 from 2-3 p.m. ET, and will feature Brad Haley of CKE Restaurants, Inc. and Doug Fergusson of Synq Solutions.

In the past, many companies have been slow to adopt local marketing: however, CKE is a prime example of a brand that has successfully integrated local marketing into its overall marketing strategy, while maintaining its identity across multiple brands.

A little background on Brad Haley: Brad has been the Executive Vice President of Marketing for Hardee’s since September of 2000 and took on the additional role of marketing for Carl’s Jr. in 2004. His responsibilities include brand positioning, advertising, product development, merchandising, sales analysis, marketing research, publicity, pricing and promotions.

Our webinar is a prime opportunity for you to submit questions related to Local Marketing execution. With two weeks still remaining before the event, we have nearly 500 registrants and hope that you are one of them.

This month we’ll also highlight our recent whitepaper on Local Marketing, discuss innovations in our profiling services, and post follow-up coverage of the webinar.

If you haven’t had an opportunity to do so, you can register for our ‘How To Execute a Local Marketing Campaign’ webinar here.

Permalink | Tags: (, , , , )Add Comments | View Comments (0)

Do You Have What It Takes For Local Marketing?

do-you-have-what-it-takes-for-local-marketing

By: Glenn Haertel
May 17, 2010 | No Comments

dartboard

If you’ve ever considered local marketing for your brand or wondered how to better leverage the LRM campaigns you are doing, you won’t want to miss our free webinar: How to Execute a Successful Local Marketing Campaign. Registration is now open at qsrmagazine.com/webinars.

Sponsored by Synq and QSR magazine, this webinar will feature Brad Haley, EVP, Marketing CKE Restaurants, Inc. (Carl’s Jr. and Hardee’s) and Synq’s Doug Fergusson, EVP, Solutions.  Brad has successfully deployed Local Marketing tactics to enable his brands to compete more effectively in this very competitive marketplace, while maintaining CKE’s brand standards and messaging guidelines. He’ll reveal best practices, challenges and solutions. Doug will add his experiences working with multiple brands and explain how technology helps streamline this process and makes it easier than ever to execute.

We hope you’ll join us on Thursday, June 24 at 2 – 3 p.m. EDT for what’s sure to be an informative and engaging event!  And if you have questions or topics you’d like our panelists to address, let us know by commenting on our blog.

Permalink | Tags: (, , , , , , , , , )Add Comments | View Comments (0)