Announcements
By: Glenn Haertel
December 6, 2011 | No Comments
While we were thrilled to hear that Forbes named our client, Smashburger, one of “America’s Most Promising Companies”, we can’t say that we were surprised. Smashburger not only made the list—they topped it.
According to Forbes, much of Smashburger’s success can be attributed to its innovative approach to menu items, focus on customer service, and investment in its employees. This winning combination catapulted the Smashburger brand, enabling it to compete with QSR giants such as McDonald’s and Wendy’s.
We’d like to congratulate Smashburger on this incredible achievement. We look forward to supporting their continued growth as a valued business partner.
You can read the Forbes article on Smashburger in its entirety here.
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By: Glenn Haertel
September 23, 2011 | No Comments
This year marks our third consecutive year sponsoring Dine America, the boutique conference for restaurant leaders. If you haven’t already perused the lineup, presentations cover topics ranging from unionization to mobile technology, with two of four Keynote speakers representing Cinnabon and Shoney’s.
I encourage you to check back often on our blog for inside looks at presentation themes. We’ll offer insights into what to expect over the next few weeks, as well as video interviews with speakers and written reflections during the conference. Whether or not you are able to attend, we welcome you to join the conversation through the comments section after each post.
For those of you attending, we look forward to seeing you at the Synq Solutions booth Oct. 9-11th.
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By: Glenn Haertel
August 29, 2011 | No Comments
We want to extend our congratulations to four of our clients that ranked on the 2011 30th annual Inc. 500. The Inc. 500 is an exclusive ranking of the nation’s fastest growing private companies. The list represents the most comprehensive look at an important segment of the economy: America’s independent entrepreneurs.
European Wax made the list at No. 82, and Smashburger was ranked at No. 99. Additionally, Bojangles was recognized for demonstrating a healthy growth of 31% over a 3-year period, and Saladworks was recognized for having a 13% growth over a 3-year period.
Given the current state of the economy, all of the companies listed on the Inc. 500 deserve special recognition. It’s also worth noting that the companies on the list have provided an estimated 350,000 jobs. We’re proud to call several of the dynamic companies on the Inc. 500 list our clients.
You can view the list in its entirety here.
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By: Glenn Haertel
August 23, 2011 | No Comments
We’re happy to announce that Synq Solutions is officially handling the marketing execution for Krystal, the quick service restaurant chain known for their variety of “nothin’ like it” menu items (including the unique, small-sized Krystal burgers) and great customer value.
Krystal chose us to handle their print and fulfillment processes with a few key goals in mind: to ensure efficient and accurate delivery of materials to each of their restaurant locations, and to streamline their POP execution process to service individual store preferences.
With the upcoming launch of our Promonet on-line ordering system and local marketing tool, we’ll benefit the entire Krystal brand. Our Promonet system is a web based solution that empowers operators to execute their own local marketing campaigns, as well as view, order and track replenishment of items following promotional events. Promonet is an invaluable tool as it saves time and ensures consistent and prompt delivery of new materials.
We’re proud to be working with Krystal—a southern icon—on streamlining their POP Execution and Local Marketing, and we look forward to contributing to their dynamic brand.
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By: Mike Snyder
August 19, 2011 | No Comments
We’re proud to announce that Synq Solutions has earned the G7 Master Printer Designation—a prestigious seal of approval granted by IDEAlliance. The G7 Master qualification program involves a stringent certification process and identifies printing companies, prepress service providers, and agencies that have been trained to use the G7 Proof-to-Proof Process. Additionally, G7 certified companies produce proofs and print that meet G7 high standards.
Achieving G7 status implies that variations among media types and colors are greatly reduced, which is a crucial element in maintaining a company’s brand standards through imaging. From a marketing perspective, it’s vitally important that all colors are uniform and matching. A G7 status means that Synq Solutions relies upon more than the naked eye to maintain these standards; we utilize sophisticated equipment to insure the highest level of color consistency.
There are 576 Master Printers in the world—very few of which have G7 experts on site. At Synq Solutions, having a G7 expert on site allows us to provide advice and support, ensuring that our clients’’ print output is of the highest quality, and their reproduction is always consistent.
Synq Solutions’ G7 certification symbolizes our level of commitment to repeatable, reliable quality for our clients.
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By: Billy Powers
August 5, 2011 | No Comments
Building on decades of industry experience, Synq has formed our Print Solutions Group (PSG). Our team combines industry intelligence, cost-effective methods and transparent reporting to provide the optimal print solution. I’m proud to lead our group of talented Solutions Consultants.
PSG emerged out of our clients’ needs for a proactive, innovative print partner. We gain an understanding of our clients’ vision and engage in continuing education about industry best practices to craft the best solution for every project. Our team manages each step of the workflow—from researching substrates to building prototypes to being present at every press check—with the goal of making our clients’ jobs easier.
The infographic below offers insight into the process behind PSG:
I invite you to click here to learn more about these steps and the benefits of partnering with our team.
If you have any questions about PSG’s role or how we can help your business, I’m happy to respond via the section below.
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By: Glenn Haertel
July 22, 2011 | No Comments
I am excited to announce that we have launched our Virtual Portfolio, a sampling of pieces we’ve produced for some of the best Retail and QSR companies in the world. I invite you to click through projects ranging from menu boards and window clings to direct mail and drive-thru POP. Visit our Virtual Portfolio by clicking here.
If you have any questions about these projects or our services, please click here to contact me.
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By: Glenn Haertel
June 14, 2011 | No Comments
I’m proud to announce that four of Synq’s clients made the “Top 100 Fast Casual Restaurants” list compiled by FastCasual.com.
Denver-based chain Smashburger, “The Place For Burger Lovers,” ranked #20. On track to having more than 200 locations by 2012, Smashburger makes cook-to-order burgers with 100% Angus Beef.
With 500+ locations, Qdoba Mexican Grill ranked #26. The report highlights Qdoba’s 2010 evolution strategy which includes health-minded menu innovations and a Craft 2 menu. Our partnership with Qdoba has grown this past year through the production and fulfillment of these new items. Qdoba is featured in our white paper about Intelligent Profiling, as well as a recent FastCasual.com case study.
Based in Austin, Texas, Schlotzsky’s ranked #52, with nods to their co-branding deal with sister brand Cinnabon and plan to expand to over 600 stores by 2015.
Quickly-growing Saladworks from Pennsylvania came in at #98. Featuring seasonal, chopped-on-location salads as well as soups and sandwiches, Saladworks plans to branch into nine new nation-wide markets over the next three years.
In the same report, three additional clients—Jamba Juice, Starbucks and Seattle’s Best— made the top picks list under “Seven Up: The Brands Reinventing Casual Fountains” honoring innovation within the beverage category.
To download the full report, please click here to go to FastCasual.com.
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By: Glenn Haertel
June 2, 2011 | No Comments
FastCasual.com recently published a case study about the solution we deployed to increase efficiencies in Qdoba’s POP ordering and delivery process. The document walks readers through the challenge Qdoba faced, the solution Synq provided, and the results we achieved:
Qdoba wanted a way to improve the efficiency and accuracy of its POP ordering system. Synq Solutions offered an answer. The company developed a Web-based ordering system that enabled operators to order material without having to go through the corporate office. The easy-to-use system meant operators could choose location-specific material, which would then be distributed from several warehouses. Benefits of the new system include:
• Easier ordering process
• Faster fulfillment
• Less waste
To read the case study in its entirety, please click here to download the document from FastCasual.com.
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By: Glenn Haertel
May 26, 2011 | No Comments
The 2011 NRA show wrapped up Tuesday and, as always, the food was fantastic and the company even better. Inspired by this year’s theme of innovation, celebrity chefs took to the floor to create some delicious and unique recipes. Most notably, there was an abundance of international fare, as I got to sample various delicacies from China to Spain inside the World Culinary Showcase.
The educational sessions proved to be both informative and inspirational. The session, entitled “What Big Brands Know: Grow Any Business Like a Billion Dollar Brand,” was particularly interesting because it dealt with defining your brand in a way that sets you apart from your competition while maintaining brand relevancy with your customer base. This session’s speaker, marketing guru Gerry O’Brion, emphasized the importance of truly “knowing your customer” and understanding that it’s the sum of all individual interactions that defines your brand – it’s what your customers think, not what you think.
He stressed understanding what your customers need right now, not what they need in the future, nor what you assume those needs might be. O’Brion also spoke about using social media outlets, such as Facebook and Twitter, as fundamental tools for staying connected with customers and, ultimately, learning more about what makes them tick.
Armed with that insight, he elaborated that we should all find ways to inspire customers to buy our products by developing relevant marketing messages that are credible, simple, ownable and different. Brands then must reinforce the value to the consumer with consistent brand messaging in all marketing communications. He concluded his session with the fact that a brand is always defined by how individuals perceive it. And a strong brand is a profitable brand.
The highly globalized tone of this year’s show mirrored how our customers are conducting business today. Now more than ever, through social media and other channels, brands need to embrace their customers and create a community that understands how to effectively engage in an open dialogue.
Are you already employing the strategies O’Brion mentioned to promote your brand? If so, tell us how.
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By: Mike Snyder
May 16, 2011 | No Comments
We’re honored to rank #4 on the list of Atlanta’s Top 20 Printers in the May issue of the Atlanta Business Chronicle. Our hard-working team of print experts combined with our ongoing investment in new equipment and technology has resulted in new clients and market recognition. This year marks our second consecutive year ranking in the top 5 on this list. I’d like to congratulate the entire Synq Solutions team on this accomplishment.
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By: Glenn Haertel
May 10, 2011 | No Comments
Last week marked the beginning of Carl’s Jr. and Hardee’s inaugural Stars for Troops fundraising campaign. We congratulate them on aiming to raise funds to assist our nation’s military families and veterans. Through a similar method as their highly successful Pink Star Fundraiser to benefit breast cancer screenings and research, funds raised from the sale of $1 commemorative paper “Stars for Troops” will support military charities Homes for Our Troops and USA Cares. Funds will go toward projects such as building homes and providing financial and advocacy services. Synq is proud to contribute to CKE Restaurants’ efforts through the donation of paper stars. For more information and details about participation, please click here. To see a video about the campaign, please click here to visit Hardee’s YouTube channel.
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By: Doug Fergusson
March 10, 2011 | No Comments
We’ve been developing our Intelligent Profiling methodology for over eleven years, and I’m delighted to announce that our focused attention has resulted in our second white paper.
If you’ve been keeping up with our blog, you’ve seen several videos about Intelligent Profiling, as well as posts exploring how it relates to recent industry news.
If you’re unfamiliar with the concept, we define Intelligent Profiling as a methodology that combines technology, data organization, data collection, and operational processes into a unified workflow for more effective marketing promotion execution. The white paper gives a detailed explanation of these four categories that distinguish Intelligent Profiling from other fulfillment providers’ generic data collection process.
We often hear that one of the most daunting components of location profiling is collecting and organizing store data. In the white paper, we explain how our approach streamlines the data collection process and allows for ever-changing data to be used effectively. We use real-world examples to show how this approach may apply to your business, including a case study that explores how Qdoba successfully used Intelligent Profiling to roll out two new menu promotions with varying options, price points, and caloric information.
In addition to relieving stress over data collection and organization, we walk through the process behind integrating the profile database engine with operational workflows. This integration is a critical component of Intelligent Profiling, and the secret behind our ability to save clients up to 22% on the cost of production and fulfillment.
The following chart illustrates how the integration of Intelligent Profiling components results in unique kits of marketing materials for individual restaurant or retail locations:
Cost savings aren’t the only benefit of Intelligent Profiling, but rather the icing on the cake. Sherri Reed from The Johnson Group, Agency of Record for The Krystal Company, sums up her experience of Intelligent Profiling’s varied benefits:
“Having over 380 locations with individual needs can be difficult to manage; however, by using Synq’s Intelligent Profiling technology, I am able to identify the individual needs of every location. This system helps me manage the cost of POP to help plan individualized marketing materials when launching products, supplies accurate detail reports for shipping and accounting needs, as well as allows me to localize my marketing efforts with custom messages for individual locations. This system is honestly like having all the data at my fingertips every day.”
I invite you to click here to download the full white paper. If you have thoughts or questions about Intelligent Profiling, I welcome you to leave them in the comments section below.
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By: Glenn Haertel
March 3, 2011 | No Comments
The Westin Kierland Resort & Spa in Scottsdale, AZ
We’re proud to be a Gold sponsor of the 2011 Restaurant Leadership Conference March 27-30th in Scottsdale, Arizona.
The lineup includes six Keynote speakers as well as innovation forums and breakout presentations. With almost 700 attendees already registered, the conference is sure to foster engaging conversation about a wide variety of industry topics. For more information about this year’s program, click here.
Throughout the month, right here on our blog, we’ll give you a sneak peek into the conference themes, welcoming special contributors and featuring panelist and attendee interviews. After the conference, I encourage you to check back in to see our response to the topics presented. I invite you to engage in the pre- and post-show conversations through the comments section below every blog post.
If you’ll be attending, look for us in Culture Keepers Hall West, Booth 126, on Monday evening at the sponsor fair and throughout the conference. In the next few weeks, keep an eye out for an email and a direct mail piece with details about a special promotion we’ll be giving away during the event.
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By: Mike Snyder
February 15, 2011 | No Comments
I’m excited to announce that we’re now providing our full spectrum of services to The Krystal Company, the oldest quick service restaurant in the South, and a cultural icon. Krystal is known for its innovative menu, small, square hamburgers, late-night hours and made-to-order breakfasts.
Krystal chose us to handle their marketing execution in order to ensure efficiency and accuracy in the delivery of the appropriate POP to each one of their restaurants. Their primary goals were to streamline their POP execution process, service individual location preferences, and provide a seamless process for their restaurant operators.
We’re looking forward to meeting Krystal’s needs by offering them superior customer support, sharing our innovative practices, and lending our knowledge and experience in the QSR industry.
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