I’m proud to say that we’ve partnered with CKE brands for more than ten years now as their in-store marketing execution provider. What’s great about this partnership is that it truly illustrates the power of a one-stop shop approach for printing, fulfillment, shipping and technology solutions to reduce costs and increase efficiencies. We’ve published a two-part case study on CKE brands titled “Synq Solutions Provides Series of Innovative Solutions to Hardee’s® and other CKE brands”. The study focuses on Hardees in particular, and reveals how ‘intelligent profiling’ enabled them to reduce their inventory costs by 18%. We hope that our study provides you with some insight as to how your business can execute its marketing campaigns more efficiently.

As always, we invite you to post comments or questions and share your thoughts on the subject.

If you liked this post, you may want to take a look at Doug’s blog post on Local Marketing Profiling.

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