Archive for July, 2010

Local Marketing Webinar Series, Part 6

local-marketing-webinar-series-part-6

By: Glenn Haertel
July 28, 2010 | No Comments

In our June 24 webinar “How to Execute a Successful Local Marketing Campaign,” we discovered that viewers had several questions concerning campaign development. In my post today, I’m including audio clips from CKE’s Brad Haley that feature his thoughts on how long a Local Marketing campaign should last.

Listen here:

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In this second audio clip from the webinar, Brad answers the question, “What are the top, low-cost LRM tactics that all franchisees should execute?”

Listen here:

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Tell us about your favorite, low-cost LRM initiatives.

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Local Marketing Webinar Series, Part 5

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By: Glenn Haertel
July 16, 2010 | No Comments

As we continue our dialog and recap of key topics covered during our June 24 webinar, “How to Execute a Successful Local Marketing Campaign,” we will be highlighting several viewer questions specific to marketing operations. In this first audio clip, CKE’s Brad Haley answers questions about how to motivate franchisees to do local restaurant marketing and how best to communicate to franchisees.

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In this second audio clip, Brad addresses dealing with the differences of market size and localization. Will an LRM campaign that worked in a large city also work in a small community? And in smaller communities, how do you set yourself apart from the competition?

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Tell us what you think. We’d like to hear from you on these issues.

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What Local Marketing Can Do For You

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By: Mike Snyder
July 13, 2010 | No Comments

If you didn’t catch our live webinar on June 24, I hope you’ve had the chance to watch the replay of, “How to Execute a Successful Local Marketing Campaign.” CKE Restaurant’s Brad Haley and Synq’s Doug Fergusson discussed the relevancy of Local Marketing and how it is changing the way the QSR industry interacts with its audiences.

If you don’t have time to watch the webinar in its entirety, be sure to read the Twitter stream transcript of the webinar or read our blog where we’ve been posting audio clips from the event. If you have questions of your own, please comment on our Executing Innovation blog as we continue the conversation.

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Local Marketing Webinar Series: Part 4

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By: Glenn Haertel
July 9, 2010 | No Comments

Local Restaurant Marketing can present challenges. For example, how do you ensure hundreds or even thousands of restaurants will comply with brand identity or legal standards? In this installment of our webinar series, CKE’s Brad Haley discusses how his company has overcome such hurdles. (Listen below.)

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Technology plays a big part in helping companies execute Local Marketing. Here, Synq’s Doug Fergusson talks about how the company’s marketing portal, Promonet, allows companies to seamlessly execute campaigns that are consistent with brand guidelines. (Listen below.)

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You can watch the replay of our June 24 webinar, “How to Execute a Successful Marketing Campaign” here.

We want to hear from you! What challenges have you had with your Local Marketing efforts? How did you overcome them?

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Local Marketing Webinar Series: Part 3

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By: Glenn Haertel
July 6, 2010 | No Comments

In Local Marketing, it’s critical to analyze data to ensure your targeting is appropriate for individual markets. In our June 24 webinar, “How to Execute a Successful Local Marketing Campaign,” CKE’s Brad Haley provided some insight into how his company measures success. You can listen to his audio clip from the webinar here:

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Just as important is having the elements in place to properly execute LRM campaigns. Synq’s Doug Fergusson covered three critical areas:

  • A data-driven workflow
  • Integration of production, fulfillment and distribution
  • A technology platform that serves as primary interface to restaurant managers and franchisees

You can listen to Doug go into more detail on these points in this audio clip:

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Watch the webinar on-demand in its entirety here.

How do you measure LRM success? Do you have questions about executing LRM campaigns? Leave a comment here, and we’ll be happy to respond.

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Local Marketing Webinar Series: Part 2

local-marketing-webinar-series-part-2

By: Glenn Haertel
July 2, 2010 | No Comments

For those of you who may have missed our June 24 webinar “How to Execute a Successful Local Marketing Campaign,” we’ve posted two more audio clips from the event.

In the first clip, Doug discusses why many companies who have been slow to adopt Local Marketing should now move forward. (listen below)

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In the next clip, Brad explains how CKE has been able to maintain a unified message across multiple brands. (listen below)

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You can watch the webinar on-demand in it’s entirety here.

Be sure to let us know your thoughts on these clips– also, if you have a question for Brad or Doug, please feel free to post it here in the comments. We’re eager to hear from you.

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