February is Local Marketing Month

This month, Synq is focusing on Local Marketing. We believe it’s a topic that is more relevant than ever. Given current economic conditions, local operators have expressed the urgent need to market directly to their customers’ unique preferences and react to local opportunities. If you’re wondering how Local Marketing can be leveraged for your business, be sure to read Doug Fergusson’s blog series on local marketing. He covers everything from “What is Local Marketing?” to how campaigns should be executed. Our guest blogger, marketing consultant and QSR magazine contributor, Roy Bergold, argues in his post that local marketing should be a part of every national marketing campaign. Later this month, we’ll be publishing a white paper on the tools needed for a successful Local Marketing campaign.